sorare x Premier league
Executive creative director
The Brief: Announce the Sorare x English Premier League partnership to the world. How? With revolutionary Premier League card designs and a TV spot to get the community excited.
Key deliverables: A hero film, product tutorial film, Premier League NFT Card designs, and creative toolkit for scalable content creation.
The Product: A free-to-play, social, fantasy Premier League football game where the top players in the world rank up on the leaderboards with the chance to win cash, ETH, and tickets to Premier League matches.
My Role: As the ECD and DRI of the Premier League launch campaign, my role was to architect and set forth the entire brand vision. Working closely with the Premier League and cross-functional partners I led a team of over 50+ team members to drive forth this epic partnership announcement.
The Premier League is now on Sorare
Insight: For love of the game
Nothing beats the bond that football provides. Inspired by the unique communities, subcultures, and friendships that make the game so special, we crafted a film to announce Sorare’s partnership with one of the world’s biggest and most exciting competitions: The Premier League.
Idea: Welcome to the House of Sorare
Taking place in a sports bar like no other, the House of Sorare, the film follows the story of Alex and his journey to the top of the Sorare fantasy league leaderboard and celebrates the joy, dedication, and spirit that unites football fans the world over.
EDUCATIONAL PROMPTS
Visual cues were introduced for users to understand the steps you need to take to onboard into Sorare.
Collectability and ownership make Sorare unique. The limited card [featured] is the first entry point to owning an NFT
Introduce 5-player line ups vs. traditional 11 v 11 fantasy football
Introduce the marketplace and leaderboards with a cameo from Fabrizio Romano
Influencer cameo speaking directly to young prospects relevant to Sorare gameplay
As you rank up in the leaderboard, top players win exclusive rewards like match tickets, NFTs, and experiences with one of Sorare’s partners
Connect the product back to the real world of Premier League football
PREMIER LEAGUE X SORARE BRAND DESIGN
The Premier League branding is prominent on the cards, but Sorare maintains it’s unique design direction.
The cards range with exclusive scarcities going from common, limited, rare, super rare, and unique 1/1.
CRAFT A BESPOKE MOTION SYSTEM YET STILL TIED TO MASTERBRAND
SCALABLE TO EVERYDAY SOCIAL
PRODUCT TUTORIAL
We need to also make a product tutorial so new players could learn about the gameplay.
Sorare
Khoi Phan [Executive Creative Director]
Pieyre-Alexandre [Associate Creative Director]
Philip De Canaga [Art Director]
Anna Personne [Designer]
Alfonso Bui [Film Lead]
Ray Elias [CMO]
Orlando Lewis [Director of Partnerships]
Agency partner AKQA
Executive Creative Director: Johnny Budden
Creative Director: Pierre Saladin
Account Director: Nicolas Ekkeshis
Agency producer: Valentina Piemontese
Senior Designer: Jake Coleman
Project Manager: Jessica Robertson
Assistant Producer: Mimmi Lind
Motion
ilovedust
Film Production
Iconoclast + coffee & tv
Press
CNBC News PL x Sorare sign 4-year deal
Financial Times: Premier League Backs Sorare’s NFT Fantasy football game
City AM: Premier League’s First NFT Partnership