Airbnb Adventures
Role: Creative Lead

Airbnb Adventures are multi-day trips led by local experts with activities, meals, and stays included. These end-to-end trips launched in June 2019 as a different way to travel. Our team created a 360 campaign to launch the product in June 2019. With the goal of making adventure travel more inclusive, we focused on real, human stories of what happens when you step outside of your comfort zone and embrace the unexpected. We developed the brand identity, an experiential activation, product marketing landing page, product launch film, a series of short documentaries shared across social media, and a massive PR campaign for the global launch.

My role as the creative lead was to drive the creative vision across every touchpoint from start to finish.

Credits: Airbnb Creative

IMPACT

Over 1.3 billion impressions globally.
The product experienced 10x growth within the first six months
1,600 press hits including the New York Times, Washington Post, etc.

Adventures Mini DocS

We documented our most unique Adventures around the world and crafted our narrative around guest testimonials.

Chase Waterfalls in Costa Rica, Mystical Oman Trek (Oman), Walking with Elephants (Thailand), Sweden Island Kayak (Sweden), Slow Food Safari (Galápagos), and Silent Forest  (Seattle).

Product Marketing Landing page

I worked with a team of product designers, content strategist, engineers and photo editors to build a comprehensive product marketing page. Aiming to inspire and educate users about this new product.