About Me
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About Me 〰️
I’m a seasoned Creative Director specializing in marcom and storytelling. I’ve had the honor of building and shaping brands at Strava, EA SPORTS FC, Sorare, Airbnb, and AKQA.
Most recently, as Executive Creative Director at Strava, I led the brand identity refresh and scaled the in-house team to deliver full-funnel creative across channels and product. These efforts grew our user base by 50% and helped secure the #1 spot in the App Store (Health & Fitness) within my first two years.
Previously, I led Sorare’s [fantasy sports on blockchain] rebrand and marketing campaigns working in partnership with the Premier League, NBA, and MLB. At EA SPORTS FIFA, I oversaw the global marcom creative team, leading TV spots, global launches, and Ultimate Team campaigns. Earlier in my career, I co-led the launch of Airbnb Experiences—a rapidly growing business within Airbnb that fostered human connection through the magic of travel.
A designer at heart and a storyteller by craft, I bridge marketing communications and product design to meet the ever-evolving demands of social-first content. I help brands define a distinctive point of view, stand out in their category, and evolve into their next phase of growth.
I’m an Arsenal FC fan. I’m based in New York City.
Brands & athletes I've worked with
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Brands & athletes I've worked with 〰️
Recommendations
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Recommendations 〰️
“Khoi is a unique talent with a rare combination of ambition, drive and creativity. Khoi made an immediate and lasting impact when he joined Sorare. In just a few short months, he built a top notch team, set an inspiring creative strategy and drove multiple campaigns that reached millions of users. He was also able to do this in a startup environment where time and resources can be severely limited.
Most inspiring is how Khoi is able to drive others to another level. Whether it’s complex production, new technology, whatever—no creative idea is out of reach when Khoi is at the helm. He is always thinking about new ways to raise the bar for the people around him.”
Dan Sormaz
Head of Design Doordash | Previous Spotify
“I've had the opportunity to work with Khoi at two very different stages in my career and am amazed at just how much I still stand to learn from him. He's consistently been a strong team-oriented individual bringing out the best in everyone he works with; doing so with charisma, trust and endless optimism. I've seen him shift attitudes in some with the lowest morale and build internal teams able to execute on levels rivaling some of the best shops. He's able to multi-task at all stages of creative & design often getting his hands dirty when needed. He protects the creative vision, never takes the glory – often shifting focus to his team & never stops pushing himself to evolve with the times. He's a tremendous asset wherever he is and I appreciate any and every time our career paths intersect.”
Antoine Christian
Design Director Snap | Previously Sorare, AKQA
“Khoi is one of the most inspiring creatives I have ever met. Over the years I have been privileged to work along side him at AKQA and watched his talent explode at Airbnb. No matter the challenge Khoi is always all-in. His passion for his work matches his passion for soccer matches his passion for people as pulls folks into his vortex of positive vibes everywhere he goes. Khoi is never intimidate and never hesitates to take on anything that comes his way. It is this such a powerful quality to have and it pushes me to be better. Khoi has that affect on many people. He is everything you want in a leader.
He is one of those creatives that keeps you on your toes and if you ever believed it wasn’t possible, he finds a way to make it possible and challenges you to rethink reality. His incredibly big heart is reflected in his work, where you will find deep meeting and thoughtfulness in everything he does. He has an unmatched attention to craft and detail and will never, ever sweep anything under the rug.
Beyond the work, as mentioned Khoi is such an passionate mentor. As someone who has been doing this for …ah-hem… almost two decades, I have personally learned so much from Khoi and have become a better designer and leader myself because of him. Without a doubt I would work with Khoi again (in fact I will make a point of it). He is someone I trust, respect and admire. Khoi Phan truly is one-of-a-kind.”
Dave Tupper, Design Leadership
Apple | Previously Airbnb
“Khoi and I worked together on the launch of Airbnb Adventures. Khoi's talent, creativity and empathy is second to none. He turned a product concept into an inspiring creative narrative that set the tone for product launches at Airbnb. His work on the Six Strangers campaign was not only inspiring, but changed the conversation around adventure travel making the industry more inclusive as a whole. Everyone should be so lucky as to work with Khoi.”