Sorare Global Cup
A free-to-play fantasy sports game centered around the World Cup, where each game you participate in offers the chance to climb higher on the leaderboard. The better you rank, the greater your opportunity to win valuable rewards such as NFTs and ETH.
Campaign Overview
Campaign Overview
The Brief: Announce the Sorare Global Cup to the world. Sorare’s first-ever free-to-play, social fantasy World Cup game.
The Strategy: Leverage the World Cup fandom to create a unique fantasy football experience with exclusive rewards.
Timeline: 6 weeks from brief to go live. Product team to build a free-to-play fantasy mode from scratch, while the creative and marketing team works on a go-to-market campaign.
Key deliverables: A hero film announcing the Sorare Global Cup, supported by a 7-figure paid media plan. Create a design direction and campaign toolkit for social content. Included a gameplay-led product tutorial.
My Role: As the ECD and DRI of the campaign my role was to architect and set forth the entire brand vision overseeing a team of creatives, product designers, agency support and production partners.
Directed by Valentin Petit
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Directed by Valentin Petit 〰️
Sorare Global Cup film directed by Valentin Petit.
Global Cup : A World Cup
NFT gaming experience
A free-to-play fantasy sports game centered around the World Cup, where each game you participate in offers the chance to climb higher on the leaderboard. The better you rank, the greater your opportunity to win valuable rewards such as NFTs and ETH.
We created a bespoke art direction that extends seamlessly across the entire gaming experience, ensuring a cohesive and immersive visual identity at every touchpoint.
Launch Global Cup 2022
The Sorare Global Cup ’22 brings football fans into the heart of the game with Sorare’s cutting-edge fantasy sports experience. Managers can collect officially licensed NFT cards of their favorite players, own them forever via blockchain technology, and compete on a global leaderboard. Special moments like the Collection Game challenge fans to collect all 28 cards from their favorite teams, while the top five winners earn a once-in-a-lifetime opportunity to meet football legend Zinedine Zidane.
Product tutorial focused on gameplay
