Nike x NBA: The cOnNected JerseY Campaign
Role: Senior Art Director
Changing the game
The Nike x NBA partnership has given us the opportunity to create an experience that reimagines the way the Young & Fresh interact with the players, the teams, and the game they love. NIKE NBA Connected Jersey: The jersey builds through curated content, ongoing offers, and exclusive experiences, redefining the connection between the Y & F and the game.
AKQA | Nike | NBa
Working closely with Nike for over a year, AKQA’s New York studio has developed the groundbreaking Nike NBA Connected Jersey. It allows basketball fans to ‘Tap In To The Game’, and get closer to their favorite players than ever before.