Verizon: My Verizon (Beta)
Role: Product dEsign Lead
As a design and concept lead in re-establishing Verizon in the mobile world, it was my goal to not only adapt but elevate the brand’s core principles. This opportunity forced us to step back and rethink how an app should work, if we could create a perfect mobile world.
Over a 12-week timeframe, this app was crafted first and foremost to be user-friendly and as intuitive as possible.
Working in conjunction with a small team of creatives, UX designers and the transformation of Wieden+Kennedy’s broadcast principles, this beta app set the precedent for all mobile and digital projects, for the entire Verizon brand. Not bad for a beta.
When Verizon went through its major rebrand that affected the whole category, AKQA was asked to pioneer and establish the brand's digital landscape.
We analyzed brand and mobile pain points causing customer frustration and took an entirely new approach to how an app communicates with its user. And this beta version of the My Verizon App evolution redefined what it meant for an app to be intuitive and intelligent.
This app not only became the forerunner for the official relaunched app, but also set the strategy, voice, and design standards for Verizon's entire digital presence.
The intelligent, dynamic dashboard gives users exactly what they needed, when they need it. The content hierarchy shifts in real-time depending on needs and priorities: How’s the data usage going? Are upgrades available? Is there anything else the user urgently needs to know?
This gives Verizon a more human personality and creates trust between the user and the brand.
By nature, paying your wireless bill is always a pain point. But that also means, creatively, it's the greatest opportunity for improvement. To avoid bill shock, questions about fees, and so on, each bill is broken down in depth while remaining easy to understand.
Much like Billing, data usage presents inherent frustration. To give users a real understanding of what exactly is eating up their data every month, their entire data usage is shown in a simple, yet detailed breakdown. All user's on each plan data is conveniently displayed.
Customers want to be more independent, capable of tailoring their own accounts. This Account section empowers them with the tools to do exactly that. Users are put in charge and can modify anything from custom notifications to even making sure even on the right wireless plan.
Everything you need to know to quickly upgrade your plan to brand new Verizon plan. Better matters.