Nike : AF1 Nike Connect
Agency: AKQA
Role: Senior Art Director

The Pilot NYC

A near-field communication (NFC) chip embedded into the shoe will activate exclusive members-only opportunities when scanned with a user’s smartphone. Among the primary opportunities will be access to a program called “The Choice,” which gamifies the shoe-buying experience by offering users access to hot footwear drops around the city. When scanning the chip, users will be shown two products but will only be able to choose one. Members will also gain access to exclusive events in NYC and content.

“Connected Nike products let us serve NikePlus members holistically across content, commerce and coaching in a way that is way more personal and valuable to them,” Nike said. “The growth opportunity for a global ecosystem of connected Nike products is exciting and will continue to expand.”